Our Story

Around 30 years ago in a little town of Kitchener, Ontario, a woman named Judy lived happily as a wife to her husband and a mother to her two young daughters. Even though she was already content about her life, she longed to strive for more. So, Judy began thinking of ways to provide more for her family. She always had a passion for fashion and adored wearing accessories, so she thought, “Why not sell to boutiques in Kitchener-Waterloo?”

Judy bought a big, black leather handheld carrying case and filled it with all of her accessories that she had purchased from a wholesaler in Toronto. Judy traveled from boutique to boutique, in hopes that by 5 o’clock her carrying case would be empty. Eventually, she began to venture out of her city...one carrying case grew into two, her home basement grew into a showroom, and her showroom grew into a warehouse.

2016 — Judy and John are at the helm of the Red Coral brand, together with their family as well as their family-in-laws (our staff members!), we are proud to provide beautiful items for women of all ages and sizes.

2019 — As we launch our new website and new look, in our hearts we remain the same — we’re just women who love fashion! Each and every year as we attend trade shows in Toronto, we continue use that black leather carrying case to remind us of how far we’ve come, and to always be grateful for all the blessings we have.

Our brand was created just for you! Our Red Coral ladies: she’s happy, she’s curious, and she’s a lot fun! We offer unique apparel and accessories to women of all ages and sizes who value versatility, style and comfort fitting all budgets while maintaining quality.

Red Coral Fashion currently has 4 retail boutiques: two in the picturesque town of St. Jacobs, our very first store Red Coral Casuals (located in the St. Jacobs Outlet Mall), Christmas in St. Jacobs (in downtown St. Jacobs), a Red Coral Fashion boutique located in Mississauga's Heartland Town Centre, and our newest (opening November 2019) Red Coral Fashion location within downtown Stratford, Ontario. Our wholesale division makes Red Coral fashion and accessories available at select boutiques all across Canada.

Thank you for being a part of our journey. We hope you’ll enjoy your stay!